Brand Strategy & Development

Brand Strategy is the heartbeat of effective PR. At FAULHABER, we leverage insights, market research and deep passion for our clients to develop smart strategies that drive results. We work closely with our clients to create and communicate powerful brand stories.

From existing brands to new brand launches, we partner with our clients to offer Brand Strategy & Development planning that delivers impactful business results and act as an extended member of your team throughout the entire process. Data-obsessed, we conduct in-depth landscape assessments and consumer research to provide informed recommendations and develop integrated campaigns that truly solve business problems.

Whether you’re bringing a global brand to Canada for the first time, re-branding or determining the identity of a new brand, we understand how to develop a brand strategy that will deliver the best results based on your resources and business objectives.  We will work closely to determine the best strategy to connect to your audience and help your business grow.

Our team of experienced strategists and entrepreneurial-minded PR professionals will work closely with your team to dig into the essence of your brand. Our detailed process to developing brand strategy is based on our four-stage program:


We work to understand every client on a deep level by uncovering your business goals, brand story and core narrative to determine the best plan possible.


We compile insights, do comprehensive research and host agency-wide brainstorms to generate big ideas and brand strategies. We parlay our imaginations into forward-thinking campaigns and develop impassioned strategies that are comprehensive and connect.


We take a custom approach to the delivery. We are relentlessly curious and share proactive ideas, insights and recommendations to maximize your brand strategy in the market.

Return on investment:

We are committed to showing how our work is driving your business and provide detailed updates on results before you ask to see them.

Our Brand Strategy & Development services include:

  • Brand strategy
  • Brand development
  • Brand launch strategy
  • Brand image strategy development
  • Brand partnerships

“Christine Faulhaber and her team launched our Smart House micro-condo development. It was quite possibly our most successful condominium launch ever, due in very large part to the brilliantly conceived and perfected executed brand strategy that Faulhaber orchestrated for us. Faulhaber Communications is one of the most professional organizations I have ever worked with, and, as has not often been the case in my PR experiences, over-delivered on their promises.” David Wex, Urban Capital

“I worked with Faulhaber for over eight years, first with the Interior Design Show, and then with Canada’s Design Museum, the DX. The Faulhaber team brings creativity, imagination, ambition, drive and intelligent brand strategy to each and every project they tackle. Time and again they go beyond the call of duty. No rock remains unturned, no idea unexplored. The results speak for themselves.” Shauna Levy

Learn more about our other services:

Public Relations

Event Marketing

Influencer Marketing

Digital Marketing

Social Media Marketing

Content Production

Looking to improve your PR or Digital Marketing Strategy?

We’d love to help you tell your story.

Get In Touch