WORK

Strategy & Relationships

To support Canada’s leading contemporary design show, Faulhaber Communications harnessed the power of communications to drive awareness and event attendance. This included VIP and speaker management, working with local and international talent including British design icon Tom Dixon, hip hop architect Michael Ford, and the design collaborative Snarkitecture.

IDS 2019 January 17-20 2019

Content & Community

FAULHABER continues to build brand awareness and share news of product launches through Genesis Motors Canada’s social media channels. This includes community management, content creation and driving the overall vision for the channels to ensure a best in class social media presence for the brand.

Brand Launch

FAULHABER launched Charlotte Tilbury’s Makeup Revolution in Canada at Holt Renfrew’s flagship Bloor Street location in Toronto.

By leveraging relationships with media, influencers, celebrities and their agents, FAULHABER maximized high profile attendees onsite at launch. Because of these relationships, over 400 media, tastemakers and consumers were in attendance, as well as notable celebrities Ashley Greene, Elisha Cuthbert, Natalie Brown and Stacey McKenzie.

Media placements across broadcast, print and online exceeded 54 million impressions, including 40 pieces of print coverage, 500,000 social media impressions and 730,000 online impressions.

Influencer Engagement

Faulhaber curates #mytownshoes influencer campaigns to drive content that can be funneled through multi-media platforms and curates an editorial mood board to ensure consistency across all produced content. Understanding video content drives clicks and engagement, FAULHABER generates video content that can be used in social advertising and online.